A current survey has revealed that when winter hits in Australia, women love to buy new wintery pyjamas to get them through!
Every month, on average about 248,000 Australians are buying women’s sleep-wear. This survey was conducted by Roy Morgan Research between April 2010 and March 2015. However, the survey revealed that during the colder months (between May and July) the numbers increased.
Only 336,000 sets of men’s pyjamas were sold in the same period and different seasons didn’t seem to alter needs or purchases!
Pretty pyjamas can definitely make you feel nice. We go to so much trouble during the day, so I think it is important to also go to trouble at night. Some people think it doesn’t matter, but I think even they would feel better with nice pyjamas to suit their taste. Some times pyjamas can be pricey (flash ones) but look out for sale items at the end of the season for next winter!
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